If you ask 100 ‘What is the biggest secret in selling?”…you’ll get 100 different answers. But I really know the answer, I promise. And here it is;The secret to high profit sales is getting in front of the right people. Ha…
In every book on selling and marketing there is a section on your ”Positioning statement” or your “Elevator talk”. In several seminars I’ve attended, the speaker takes us through an exercise… and we all giv…
The single best new customer that you can get is one that is referred by someone who has bought from you. This is an even better lead than when someone calls you to ask questions about your offer. Why? Because the referral know someone who bought. T…
I hope you guys profit from this as much as I have. The single most important factor I’ve seen to guarantee success in selling, is finding people who are highly likely to buy from you. This is a little different from “qualifying”…
We have all heard “It takes 5 attempts to sell before they buy”. Sometimes it’s “5 closes” or “5 visits” or “5 prospecting calls”. But it’s always told as though it were Gospel. It isn&rsqu…
In a nutshell, here is the movie, starring Bill Murray as Phil, and Andie MacDowell as Rita.Phil wakes up to find that he is reliving February 2. The day plays out exactly as it did before, with no one but Phil aware of the time loop. This happens e…
Years ago, My wife, in-laws, and I went into an expensive restaurant. The waiter asked us for our order. I don’t remember what we ordered, but I do remember this: The waiter gave a funny look & said ” The Cod isn’t very fresh…
How To Create A Celebrity Public Personality… What do Donald Trump, Dave Thomas, Richard Branson, and that crazy guy on TV that sells cars have in common? They all use their image to increase the value of what they sell. They are ” Bu…
What is selling? Selling is not tricking people into buying. Real selling is many things. Selling is helping people grow.If you have a product or service that will improve the customer’s life in some way, you are helping this customer lead a …
My wife, Cheryl and I were going to the furniture store to buy an end table because we cracked one that we had. We walked into Levin’s Furniture store in Canton Ohio. It was completely devoid of customers except for one middle aged gentlemen t…