The 10X Rule By Grant Cardone Book Review Grant Cardone, And His Opinion On Excessive Action
“I have never had someone who is more successful than I am considering my excessive action to be a bad thing”
I’ll be honest here, I have seen plenty of Grant Cardone sales training videos on Youtube. An in many instances have been less than impressed. Maybe it’s the manic delivery. Maybe he looks like the kid that picked on me in school…I don’t know. But two friend in business, whom I respect, told me to get this book. I’m a writer of sales books myself. I thought I’d buy the book, read a few chapters, and then put the book on the shelf. Nope.
This book is about creating massive success through massive action. Some of the reviews you may read say that the book is repetitive, and keeps driving home the same few points. That’s correct…but they are missing the point. The ideas presented in this book are counter-intuitive to a new salesperson, maybe even to an old one. These ideas go against what most of us are comfortable with in our lives. But it’s basic truth, that to be ten times more successful…you have to have ten times the effort. Sure, be smarter. But just being smarter doesn’t create momentum. You need momentum to keep pulling you forward.
While the book keeps hammering home similar pints, there is a reason. These ideas can’t just be laid out for you to pick up. If that were the case, reading a positive affirmation would be enough. No, these ideas have to be sold, even to the willing…even to the believers. Examples have to be given, proof has to be seen, analogies have to be read that drive home a point. You need to feel these ideas in your bones for them to take effect.
Books by Grant Cardone;
The 10X Rule by Grant Cardone
Be Obsessed Or Be Average by Grant Cardone
Sell Or Be Sold by Grant Cardone
The Closer's Survival Guide by Grant Cardone
If You're Not First You're Last by Grant Cardone
Even though I started the book with Cardone’s image in my mind, I couldn’t help but respect his tenacity…his willingness to double and re-double his efforts. I found myself underlining line after line in nearly every short chapter. You can’t change someone’s mind in a sentence…or a review…it takes a complete book…maybe more than one.
Here are some samples of what I underlined. Quotes that I’ll look at often;
“Success is something created, not acquired. Success is something people make”
Success for anyone or any group is ultimately a positive contribution to all people and all groups as it provides validation of the possibilities to all”
“Success doesn’t happen to you, it happens because of you, and the actions you take”
“I have never had someone who is more successful than I am considering my excessive action to be a bad thing”
Customer Satisfaction
“I am more worried about non-customer satisfaction. That is, the people who are dissatisfied because they do not have my product”
“Brands that truly deliver customer satisfaction do not talk about customer service. They focus on customer acquisition. Customer satisfaction cannot exist without a customer first”
About who you go after as a customer;
“The quality of the customer obtained will have a direct on your level of customer satisfaction”
About ethics.
“I consider it unethical not to fully utilize the gifts, talents, and mind with which I have been blessed”
There are books you read and then there are books you study. This is one of those books you absorb. You want to get the whole thing. It will take several readings. I don’t normally read books purely on Success. Think And Grow Rich was the one I’ve read the most. But this one may become a classic.
There is a new sheriff in town.
Claude’s Books;
One Call Closing: The Ultimate Guide To Closing Any Sale In Just One Sales Call https://amzn.to/3Ack5f4
Sales Prospecting: The Ultimate Guide To Referral Prospecting, Social Contact Marketing, Telephone Prospecting, And Cold Calling To Find Highly Likely Prospects You Can Close In One Call https://amzn.to/3u21EpO
Selling Essentials: Your First 90 Days In Selling https://amzn.to/3OqKxpK
Selling Local Advertising: The Best Kept Insider Secrets To Create Local Advertising Sales, FAST! https://amzn.to/3NnAUa7
Instant Sales Boost Podcast Website https://www.instantsalesboost.com/
Claude Whitacre has over 40 years of direct sales experience. In that time, he has trained hundreds of salespeople He is the author of six books on the subject of selling, as well as hundreds of articles. He has spoken to over 200 audiences across the US on how to how to find highly likely prospects and closing in one sales call.